Adcepts and Proposal to Luis

Poster/Leaflet Art

• Poster for the restaurant window or art for a leaflet.

Style

• The style is minimalistic with the recognisable logo in the middle and only two house colours used.

Content

• The pattern in the centre is easily associated with the distinguishable Nanna Mexico branding. 

Poster/Leaflet Art

• Poster for restaurant window or art for a leaflet.

Style

• The style of this product is aztec with the triangles and bright colours, which helps fit with the house style.

Content

• The bottom right hand corner would include the Nanna Mexico logo, helping people establish who it's for and new customers.
• The aim of this vibrant design is to capture the attention of passer-bys and potential new customers.

Leaflet

Content

• This idea is going to be used for the back of a leaflet which will help direct new customers to either of the stores and includes necessary contact details and opening hours.

Style

• The square detailing runs with with house style and overall aztec theme, along with the colours matching the Nanna Mexico's branding with their other products and restaurant.

Leaflet

Content

• The aim of this menu is to be on a leaflet so that customers are aware of the menu before they come and understand the process.

Style

• The intention of the square detailing is to match with the idea above of the contact details, the colours are suppose to co-ordinate with the house style. All the colours work well together without being too cluttered. As well capture the readers attention without being too in your face.

Target Audience

• The target audience for Nanna Mexico would be students and tourists, passer-bys who want quick food at a good price and high quality.
• There are other food chains such as Subway and McDonalds in Cambridge that offer similar services, however Nanna Mexico is targeting a more niche audience by creating a unique brand that offers higher quality food than their competitors, at the same speed and price as McDonalds and other fast food chains.

Position in Marketplace 

• The main competitors to Nanna Mexico would be places such as Subway, as they have a similar fast food ordering process and are both quick. Alongside Chiquito and Las Iguanas as they are both Mexican based restaurants however these aren't as convenient as Nanna Mexico because the service is not as fast.

Potential Further Development

• The colour schemes used in these ideas can be used widely across different products, including business cards, stickers etc.
• Either idea can be developed on its own or combined to create an improved design.
• Examples above are a sample of initial ideas however using the companies asset book and house fonts, we can create further designs using the house style/fonts.