Advertising

(Outside of leaflet)
Final Leaflet Pitched to Luis

Aims and Objectives

Our aim for this leaflet was to inform potential new customers about Nanna Mexico's brand and what they offer, to show they are unique to their competitors. As well as introduce the target audience to the type of company they are: fast food, high quality chain which can compete with brands such as Subway and McDonald's.

Timescales

Final proofs to be checked by marketing manager and managing director of Nanna Mexico - June 1st
Corrections and final proof for printer - June 8th
Print run returned by June 21st
Leaflets to be distributed during the months of July and August, this is a peak time for tourists and passer-bys especially as the weather should be warmer, also students won't be in education in this period so they are likely to be in the city centre. As a result of this passing trade will increase and will correlate with increased footfall.
The time of day the leaflets would be distributed is lunchtime between the hours of 12pm and 2pm. This is because it is the busiest time of the day and its the average time shoppers want to eat.

Resources and Equipment

The resources we would need is a supplier to print copies of our leaflets to a high quality standard.
When creating initial ideas of the costings, we looked at a company www.stuprint.com, this company had reasonable pricing along with good quality prints.

(Inside of leaflet)

Budget

We have no specified budget, however our aim is to keep costs as low as we can.
Here is a quote from stuprint.

Legal and Ethical Issues

As we was given a branding booklet which included everything we could and could not use for the leaflets, this helped us establish what was appropriate to use so it still fits with the house style. The booklet contained colour codes which could be used, along with imagery and text fonts.
A legal issues which could be a problem is the google maps image which we put on the the back of the leaflet however we took this image off the Nanna Mexico website, this means it depends on whether Luis got permission to use it. Here is the terms of use for google maps. http://www.google.com/permissions/geoguidelines.html#maps-print this states that we are eligible to use it on a print product as long as we do not make any changes to the map for example deleting, blurring or adding clouds to the images.

Personnel and Activities

Between myself and Maia, we both contributed evenly towards the ideas for the leaflet.
We both pitched our own original ideas to each other and then combined the best elements from each to create a final draft.
We decided that to divide up work equally, one of us would design the inside of the leaflet, and the other would design the outside. As a result, I (Katie) created the outside and Maia did the inside.

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Final Postcard Pitched to Luis

Aims and Objectives

The aim of this postcard is to inform potential customers of the location, opening times and contact details of Nanna Mexico.
We wanted to create a smaller product that could be more convenient to give to customers when they are rushing around shopping, and we used bright colours to make sure it stood out and caught their attention when they were given it. We think that this would lead to more customers checking out the restaurant.

Timescales

Final proofs to be checked by marketing manager and managing director of Nanna Mexico - March 1st
Corrections and final proof for printer - March 8th
Print run returned by March 21st
The time of year this product would be distributed around Spring, so April to May. The reason it would be this time of year is because the weather will be beginning to get warmer and there will be more people coming into the city, making it a popular time for tourists and passer-bys.

Resources and Equipment

The resources we would need is a supplier to print copies of our postcards to a high quality standard.
When creating initial ideas of the costings, we looked at a company www.stuprint.com, this company had reasonable pricing along with good quality prints.

Budget

We have no specified budget, however our aim is to keep costs as low as we can.
Here is a quote from stuprint:

Legal and Ethical Issues

As we was given a branding booklet which included everything we could and could not use for the postcards, this helped us establish what was appropriate to use so it still fits with the house style. The booklet contained colour codes which could be used, along with imagery and text fonts.
A legal issues which could be a problem is the google maps image which we put on the the back of the postcard however we took this image off the Nanna Mexico website, this means it depends on whether Luis got permission to use it. Here is the terms of use for google maps. http://www.google.com/permissions/geoguidelines.html#maps-print this states that we are eligible to use it on a print product as long as we do not make any changes to the map for example deleting, blurring or adding clouds to the images.

Personnel and Activities

Between myself and Maia, we both contributed evenly towards the ideas for the postcard.
We both pitched our own original ideas to each other and then combined the best elements from each to create a final draft.
We decided that to divide up work equally, one of us would design one side of the postcard, and the other would design the other side. As a result, I (Katie) made the back of the postcard with all the contact details and Maia created the art on the front of the postcard.

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Final Poster Pitched to Luis

Aims and Objectives

The aim of this Poster was to create a simplistic yet eye catching product that linked with the rest of the house style and would be appropriate to display in the restaurant window. The objective is to attract customers.

Timescales

This product would be displayed all year round in the restaurant until the branding was to be updated, for example.

Resources and Equipment

The resources we would need is a supplier to print copies of our poster to a high quality standard.
When creating initial ideas of the costings, we looked at a company www.stuprint.com, this company had reasonable pricing along with good quality prints.

Budget

We have no specified budget, however our aim is to keep costs as low as we can.
Here is a quote from stuprint:

Legal and Ethical Issues

As we was given a branding booklet which included everything we could and could not use for the postcards, this helped us establish what was appropriate to use so it still fits with the house style. The booklet contained colour codes which could be used, along with imagery and text fonts.

Personnel and Activities