Idea 1:
Outward marketing (above-the-line)
Person in taco suit holding taster burritos and a colleague next to them in Nanna Mexico uniform handing out leaflets, giving vouchers to people who take their photo with the taco. This will increase footfall and passing trade.
This chart shows the cost of Option 1. Nanna Mexico have not set a budget for our advertising campaign, however the price for this option is very reasonable in terms of generating profit when comparing the advertising expenditure costs with the potential increased revenue created with this idea.
Idea 2:
Discounts (leaflets)
- Buy 1 adults meal and get another half price
- Student discount (10%)
- Loyalty card
- Buy any main dish and get a stamp and when you collect 5 stamps you get a free main dish.
- Refer-a-friend - discount offer if you refer-a-friend through email
Stamp card being something like this, just simple with numbers to fill in the boxes every time they've eaten there.
Idea 3:
- Facebook/twitter banners
- Posters - Outdoor Media
- Transport
- Toilets
- Shop windows
- Billboard
- Bus Stop
- Frame Board
- News paper ad
- Online offers to boost social media/brand awareness
Target Audience:
The audience that Nanna Mexico are trying to attract are shoppers and tourists around Cambridge. They are looking for a integrated audience, those who are warm and cold as they want existing consumers as well as new ones who are unaware of the brand when they visit the city.
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