Wednesday, 14 January 2015

Selecting the Advertising Client

1) My partner for this project is Maia Creed, who will be taking responsibility for the art director, graphics designers and copywriter. I shall be taking the roles of the digital manager, media planner, organising the marketing strategy for the campaign.

2) The 6 companies who have committed to the project are Nana Mexico (food), Scrimshaws Guerrilla Kitchen (food), Backstitch (Fashion), Jemporium (Fashion/retail), City Cycle Hire (Bike Hire) and Repeat Records (Music/Publishing).
  • Nanna Mexico
    • Mexican food (Fast food) 
    • Can eat in, take out or they offer home delivery also offer corporate catering
    • Authentic restaurant
    • Twitter profile - @NannaMexico
    • Website - http://www.nannamexico.com/
    • Their main competitors are Chiquito, Las iguanas however they are the only ones who offer take out.
  • Scrimshaws Guerrilla Kitchen
    • Pop up fusion food outlet in Cambridge
    • Sells gourmet pork in steamed buns/Street food
    • Twitter profile - @guerrillakitch
    • Facebook - www.facebook.com/scrimshaws
    • Website - www.guerrillakitchen.co.uk
    • Cooks in a number of locations including Cambridge foodpark and he Free Press pub
  • Backstitch
    • Fabric and Haberdashery retailer.
    • Began online until they opened a store at the farm shop complex Burwash Manor.
    • They sell contemporary patterns, books, fabric and haberdashery for quilters, dressmakers and craft sewers.
    • They teach a growing selection of classes from their Burwash shop, mainly for beginner stitchers.
    • Twitter profile - @Backstitchshop
    • Website - www.backstitch.co.uk
  • Jemporium
    • Vintage 
    • Sells variety of clothes and accessories
    • They have an online vintage shop on Ebay
    • Unique pieces from the 50's to the 90's
    • Affordable prices
    • Twitter profile - @Jempovintage
    • Facebook - www.facebook.com/JemporiumVintage
    • Website - www.jemporiumvintage.co.uk
  • City Cycle Hire
    • Cycle shop which specialises in cycle hire
    • £40 deposit which is fully refunded
    • Varies from women's and mens, mountain and city bikes
    • Offer group hire's for city tour's
    • Website - www.citycyclehire.com
  • Repeat Records 
    • Independent record label, fanzine and music promoter based in Cambridge
    • R*E*P*E*A*T fanzine was first started in 1994 by Cambridge schoolteacher Richard Rose. The fanzine began as a homeage to the band the Manic Street Preachers, but it quickly grew to include articles about local and national music scene and socialist issues
    • Has released records from artists such as Miss Black America, The Dawn Parade, Chris TT and The Resistance.
    • www.repeatfanzine.co.uk

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